Whitney Merrill’s Guide to Stellar Growth

Whitney Merrill:

Jared Barol

Whitney Merrill

VP Revenue Operations – GTM Operations
Equinix

Amy Cook

CMO
Fullcast

From leading sales teams to mastering revenue operations, Whitney Merrill’s professional journey in RevOps and Go to Market has been about blending technology, processes, and people.

In this episode of Go To Market with Dr. Amy Cook, Whitney describes RevOps as a three-legged stool where each leg represents these critical elements: technology, processes, and people. This blend creates a strategic powerhouse that drives revenue success. For Whitney, it’s not just about data or sales alone; it’s about uniting these pillars to form a RevOps-driven center of excellence.

Don’t miss this fascinating discussion where Whitney talks about AI, GTM, RevOps COE, and channels his inner Scotty from Star Trek to illustrate the integral function of revenue operations leaders and their impact on driving the company’s ship toward well-orchestrated revenue growth.

Imagen del Autor

FULLCAST

Fullcast was built for RevOps leaders by RevOps leaders with a goal of bringing together all of the moving pieces of our clients’ sales go-to-market strategies and automating their execution.