Grand Slam RevOps Begins With Team Alignment

Is your GTM buried under unforced errors? Are your sales processes hitting flyouts before they even safely reach first base? Are account execs striking out on unclear leads and confusing campaigns?

For Steve Settle, Senior Director of Revenue Operations at Customer.io, the all-in-one customer engagement platform, team communication and alignment is a critical play in the go-to-market game.

Like a seasoned coach strategically positioning players to maximize their strengths, RevOps leaders meticulously align sales, marketing, and customer success teams to drive revenue growth. Both scenarios require a keen understanding of individual talents, seamless communication, and a unified vision for success. Whether it’s hitting home runs or smashing revenue targets, the key lies in fostering a collaborative environment where every player knows their role and contributes to the team’s victory.

In this episode of Go-To-Market with Dr. Amy Cook, Steve explains how building effective team cohesion and adapting that alignment to fit each stage of scale is critical to a well-seasoned RevOps team.