Nick Robin: What Should (and Shouldn’t) Be Centralized in RevOps
Nick Robin
Although there is a pattern of give-and-take in most RevOps models, Nick says some areas are non-negotiable. For example, emotional intelligence and centralized go-to-market operations functions.
Simply calling something “RevOps” doesn’t make it effective. In this episode of Go-To-Market with Dr. Amy Cook, Nick’s expertise illustrates that true RevOps success comes from a thoughtful and strategic approach to identifying which GTM operations functions should be centralized for maximum efficiency.
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