RevOps on the Rise: Shaping the Future from the Executive Team

When RevOps has a seat at the top, reporting directly to the CEO, the whole game changes. Now, they’re not just streamlining processes—they’re gaining a holistic view of the entire organization.

This vantage point is essential for crafting a strategy that’s not only aligned across departments but also built for long-term success. With this direct line to the CEO, RevOps isn’t just supporting growth; they’re shaping the path forward.

“You have to know where the puck’s going,” said Cody Guymon, COO of GTM Operations.

In this Go To Market Podcast episode with Dr. Amy Cook, Cody uses his personal experience in RevOps leadership to share the strategic advantages of elevating the RevOps leader to the executive table.

From being data-driven and future-focused, to adopting an ownership mentality, today’s RevOps leaders have a unique perspective to effectively reshape Go-to-Market by using AI to cut down on manual tasks and zero in on strategies that keep the business agile.

Don’t miss this fascinating conversation about the rapidly evolving role of RevOps Leaders and how this holistic, data-driven leadership is taking GTM to unprecedented levels.