RevOps on the Rise: Shaping the Future from the Executive Team
Cody Guymon:
Cody Guymon
COO
GTM Operations
Amy Cook
CMO
Fullcast
This vantage point is essential for crafting a strategy that’s not only aligned across departments but also built for long-term success. With this direct line to the CEO, RevOps isn’t just supporting growth; they’re shaping the path forward.
“You have to know where the puck’s going,” said Cody Guymon, COO of GTM Operations.
In this Go To Market Podcast episode with Dr. Amy Cook, Cody uses his personal experience in RevOps leadership to share the strategic advantages of elevating the RevOps leader to the executive table.
From being data-driven and future-focused, to adopting an ownership mentality, today’s RevOps leaders have a unique perspective to effectively reshape Go-to-Market by using AI to cut down on manual tasks and zero in on strategies that keep the business agile.
Don’t miss this fascinating conversation about the rapidly evolving role of RevOps Leaders and how this holistic, data-driven leadership is taking GTM to unprecedented levels.
FULLCAST
GTM Podcast: Oscar Armas-Luy: Turn Forecasting Odds in Your Favor
Oscar Armas-Luy, a revenue operations leader, didn’t plan to pursue a RevOps career. Instead,...
Mastering Your Tech Stack: Why Is It Important to Reduce Technical Debt?
Do you know how much your tech stack is costing you? Are you using legacy systems? Paying for...
Fullcast Demo: The Power of Automation and Agility in Your GTM Strategy
In this Fullcast Demo, uncover the transformative power of automation and agility in your go-to-market strategy.
Captain’s Log: Setting the Course for RevOps Structure
A previous blog discussed the RevOps mindset and the three-legged stool of RevOps empowerment...
Whitney Merrill’s Guide to Stellar Growth
From leading sales teams to mastering revenue operations, Whitney Merrill’s professional...
Why is RevOps Becoming a Central Role In Revenue?
When RevOps has a seat at the top, reporting directly to the CEO, the whole game changes. Now,...
Are You Ghosting Your Customers? 3 Simple Ways to Reduce Customer Churn
To create a customer-centric experience to reduce the threat of customer churn, consider the three P’s. Here’s what we mean.
GTM Podcast Interview: Meet Jared Barol
Join us for an engaging episode of the GTM Podcast as we sit down with Jared Barol. Discover his insights on industry trends.
GTM Podcast: Ryan Westwood: The Bright Future of RevOps
In the early 2000s, Ryan Westwood, CEO at Fullcast, was dabbling in revenue operations before...
Why Now? How RevOps Solves Post-pandemic Revenue Challenges
There’s an old business metaphor that illustrates making decisions and fixes as you go rather...