Our Story
Born in the trenches of RevOps. Built to change the game.
On the surface, this might look like just another software company.
But Fullcast was forged by operators who lived the pain of Go-to-Market planning before deciding to fix it for good.
Our Story Begins with Salesforce
Bala Balabaskaran
VP, Go-to-Market Technology and Operations
Salesforce
Dharmesh Singh
Senior Director, RevOps
Salesforce
Bala and Dharmesh led the RevOps charge at Salesforce during a critical phase of growth. Over the span of a few years, they helped triple ARR, scale the sales team 3x, and deliver the most accurate forecasting in company history.
The process included
1,500 spreadsheets.
Six months of planning.
100 people involved.
And no system built for the people actually doing the work.
“I threw my hands up and said, ‘There has to be a better way,’” Bala said. Turns out—he had to build it.
A solution by RevOps, for RevOps.
That frustration sparked the first version of Fullcast: a platform designed to automate the messy, manual, and misaligned world of sales performance management.
Fullcast was built to empower RevOps.
Enter: Operators turned investors.
Ryan Westwood, Lance Evanson, Isaac Westwood, and Amy Cook knew what it took to scale. As the founding team behind Simplus, they built one of the fastest-growing Salesforce consulting partners in the world, eventually selling it to Infosys for $250 million.
The right partners, at the right time.
Ryan, Lance, and Isaac saw the vision with Fullcast early. They became angel investors, and more importantly, true partners.
After two years of collaboration, they acquired Fullcast and joined forces with Bala to scale the next generation of Sales performance management.
The Fullcast Founding Team
Ryan Westwood
CEO
Fullcast
Bala Balabaskaran
CTO
Fullcast
Lance Evanson
CCO
Fullcast
Isaac Westwood
COO
Fullcast
Amy
Cook
CMO
Fullcast
Today
Fullcast is the next generation of Sales Performance Management, built by RevOps leaders who knew the old way wasn’t working.
We unify planning and execution across territory, quota, capacity, commissions, and performance so teams can move faster and grow with confidence.
No more disconnected spreadsheets.
No more top-down guesswork.
Just a platform that puts RevOps at the center of sales success.
