When RevOps has a seat at the top, reporting directly to the CEO, the whole game changes. Now, they’re not just streamlining processes—they’re gaining a holistic view of the entire organization.
This vantage point is essential for crafting a strategy that’s not only aligned across departments but also built for long-term success. With this direct line to the CEO, RevOps isn’t just supporting growth; they’re shaping the path forward.
“You have to know where the puck’s going,” said Cody Guymon, COO of GTM Operations.
In this Go To Market Podcast episode with Dr. Amy Cook, Cody uses his personal experience in RevOps leadership to share the strategic advantages of elevating the RevOps leader to the executive table.
From being data-driven and future-focused, to adopting an ownership mentality, today’s RevOps leaders have a unique perspective to effectively reshape Go-to-Market by using AI to cut down on manual tasks and zero in on strategies that keep the business agile.
Don’t miss this fascinating conversation about the rapidly evolving role of RevOps Leaders and how this holistic, data-driven leadership is taking GTM to unprecedented levels.
Here are some interview highlights:
Amy Cook: How has being a member of the executive team helped from a strategic perspective?
Cody Guymon: The biggest contribution is the holistic perspective. You also want your Head of RevOps at the table to bring data into the conversation that supports a revenue-focused perspective that might be outside of the executive team’s view. The ultimate goal is to come out of the meeting with the right conclusion.
Amy: How can you optimize the relationship with each person on the executive team?
Cody: I think it starts with having the long-term vision of the company, so that you’re not optimizing for short-term decisions. The second thing is, whoever you’re working with, bring data. Data is the key in RevOps.
We [RevOps leaders] have this special purview that’s not limited to sales ops. It also includes customer success, marketing ops, partner ops as well as data and analytics and enablement. For me, it often starts with listening to sales and tracking what’s happening top of funnel in marketing. Then, presenting that data to other stakeholders to show where the puck is going. If they don’t see it at first, then you have some healthy debate and ultimately land on the best strategy that will work.
Amy: What you would recommend for RevOps professionals looking to level up their career and secure a seat at the executive table?
Cody: Don’t be afraid to ask for a seat at the table. I think a lot of times we like to put glass ceilings on ourselves and limit where we want to sit or be in the room, and I think you have to bust through that barrier mentally.
If you feel like you’re being silenced or you don’t have a voice, then it’s probably not the right company for you. You want to be at a company that’s going to make informed data decisions and has a seat at the table for a RevOps leader. It’s about removing that artificial ceiling that sometimes we put on ourselves and making sure our voice is heard.
Listen to the full Go To Market Podcast interview here:
