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Weekly Highlights: Territory, GTM Planning, RevOps Expert Tips

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FULLCAST

Fullcast was built for RevOps leaders by RevOps leaders with a goal of bringing together all of the moving pieces of our clients’ sales go-to-market strategies and automating their execution.

Behind every high-performing sales engine is smart territory planning, collaborative go-to-market strategies, innovative tools and data analytics, and expert RevOps leadership. Last week, we helped territory managers launch a new year for sales growth with expert tips and tools for territory and GTM planning that sparks growth. If you missed it, here’s a recap! 

1. The RevOps Review: 10 Essential Steps for Sales GTM Planning

This week’s RevOps Review article showcases simple guidelines for taking the first step toward more effective go-to-market (GTM) planning. Whether you’re refining the target audience, optimizing your sales process, or aligning your marketing efforts, starting with a clear plan sets the stage for smooth sailing in 2025. It’s easier than you think!

2. GTM Planning Change Management Toolkit

Go-to-Market plans ready? Let’s roll! We wrote the book on launching GTM Plans. No, really, here it is. Download our GTM Planning Change Management Toolkit. It includes editable templates for all your deployment planning needs – Change Impact Assessment, Role Impact Assessment, Gap Analysis, Customer Transition Playbook, and more.

3. Saket Kapoor: The Three Pillars of Successful RevOps Leadership

You’ve moved toward the revenue operations model, so why isn’t go-to-market moving the company toward rapid growth? There’s a method for increasing revenue potential with RevOps, and it starts with data. In this episode of Go-To-Market with Dr. Amy Cook, guest Saket Kapoor shared his three-pronged RevOps strategy that has transformed his GTM teams. It may help yours, too. 

4. Maximize Territory Planning by Bridging Sales and Marketing Gaps

There’s nothing funny about wasted resources, missed opportunities, and declining revenue growth. But there are ways to bridge this alignment anomaly through consistent messaging, shared goals and data, automated tools designed specifically for territory management and clear communication.

If 2025 is the year for bridging the sales and marketing disconnect for effective territory planning, here are five ways to get started.

5. Check out our new G2 Badges! 

G2 is a trusted platform where users explore and evaluate business software and services. The badges we’ve earned are a testament to the feedback from our customers, showcasing their experiences. Each badge represents the hard work and commitment we’ve invested in building our platform. We are thrilled to share our latest achievements:

Momentum Leader: 2025 Winter

Best Support:  2025 Winter

Best Estimated ROI:  2025 Winter

Highest User Adoption: 2025 Winter

Our extensive experience in territory planning and revenue management means we can offer your business the best tools and practices for empowering your sales, marketing and customer success teams with AI-sourced, data-driven solutions. No spreadsheets. No guesswork. 

Imagen del Autor

FULLCAST

Fullcast was built for RevOps leaders by RevOps leaders with a goal of bringing together all of the moving pieces of our clients’ sales go-to-market strategies and automating their execution.