Feuding teams, overwhelmed leadership, blurry metrics, and downtrodden customers sometimes mean launching Go-to-Market feels more like riding through the apocalypse. When you add the overarching impact of AI, your teams may not know what it hit them.
Revenue operations are on the radar for a growing number of companies. Data shows the number of companies implementing RevOps doubles every year.
With so much riding on GTM success, your company can’t afford to make RevOps mistakes. To save valuable time (and your eternal soul), avoid the “Four Horsemen” of RevOps mistakes for a smoother path to success.
War: Siloed Data
When sales, marketing, and customer success ride into battle on their own, their fragmented data leads to inconsistent insights, redundant efforts, and missed opportunities—a recipe for chaos!
Almost half (40%) of organizations suffer from an increasing rate of data silos.
RevOps heroes must rally around a unified data strategy to defeat this crafty villain. By ensuring information flows seamlessly across all departments via a single platform, they can achieve total visibility and leverage real-time data analysis to make informed decisions that transform a disjointed battlefield into a harmonious alliance.
Famine: Lack of Clear Metrics
Meet Famine, the bringer of metric mayhem. Without well-defined metrics and KPIs, it’s like navigating a feast with no menu—you can’t measure success or spot areas for improvement.
Did you know poor data quality can cost organizations $12.9 million annually? Not to mention the risk of lost sales, unhappy customers, and brand reputation problems, which are nightmares for GTM strategies.
To fend off Famine, RevOps leaders must set clear, actionable metrics that align with business goals. This means tracking not just traditional sales metrics but understanding the entire customer journey, from lead generation to long-term retention. By doing so, they ensure that their RevOps banquet is always well-stocked with insights and opportunities for growth.
Conquest: Underestimating Change Management
Conquest charges ahead with new strategies and technologies. But beware! Ignoring the human side of these changes can summon resistance, low adoption rates, and ultimately, the failure of the grand initiative. Data shows only 34% of change initiatives succeed, and one in three CEOs missed the mark on desired outcomes from past transformation initiatives.
RevOps leaders must prioritize clear communication, training, and support to lead a successful conquest. By ensuring their teams are fully on board and empowered to embrace new ways of working, they can turn the tide and achieve a triumphant victory over the challenges of change.
Death: Ignoring Process Optimization
Death is the harbinger of process paralysis. RevOps isn’t just about aligning teams; it’s also about refining processes. Neglecting to optimize workflows continuously invites inefficient processes and bottlenecks, which can choke the life out of your operations.
RevOps leaders must regularly review and adjust processes based on data insights to fend off this grim specter. This keeps operations efficient and scalable, ensuring the business thrives and outpaces the specter of stagnation.
For Fullcast, automation is key. By using our platform for market segmentation and territory planning, a leading data catalog company improved collaboration among their 300+ go-to-market team members and slashed planning time by 30 percent.
RevOps leaders can better align their teams, optimize processes, and leverage data to drive sustainable growth and success by steering clear of these four critical mistakes.
