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The 5 Cs of Building a Competitive GTM Strategy

The 5 Cs of Building a Competitive GTM Strategy

Traditionally, company sales funnels focus on streamlining sales and marketing initiatives. Studies show that companies are taking a closer look at their GTM strategies, with almost half (47 percent) making minor adjustments, which may include expanding their focus to...
The Critical Role of Territory Design in Sales Performance

The Critical Role of Territory Design in Sales Performance

Territory design isn’t just lines on a map—it’s the foundation of sales success. Yet, too often, it’s treated as an afterthought rather than a strategic growth driver. Poorly structured sales territory planning and territory management can lead to uneven workloads,...
Choosing the Best Territory Management Platform for RevOps

Choosing the Best Territory Management Platform for RevOps

One of the most important SalesOps activities is territory management. A landmark Harvard study found that when performed well, optimized territories can lead to a 2-7% increase in sales without any change in sales strategy or total resources. However, today most...