What’s the catch phrase for 2025? “Show me the money!” As the pace for Go-to-Market quickens to match heightened customer demands, companies need to find strategic revenue opportunities—and fast! For almost half of today’s leading companies, the key isn’t how much...
We know where we’ve been. Now, where are we going? “Homecoming to the Future” was a special event during the Salesforce Firsthand Alliance Summit 2024 that emphasized both reflection and anticipation. It blended Salesforce’s impactful history with...
Is your GTM buried under unforced errors? Are your sales processes hitting flyouts before they even safely reach first base? Are account executives striking out on unclear leads and confusing campaigns? For Steve Settle, Senior Director of Revenue Operations at...
Looking back on the past few days, Saastr Annual 2024 did not disappoint. “It was an awesome experience exposing up-and-coming SaaS companies to the broader industry,” Celena Ashcar, Fullcast go-to-market advisor, said. “I appreciated the range in hearing from...
It’s Day Two at Saastr Annual 2024. We’ve talked with many attendees about the impact of AI technology on the Go-to-Market model and ways these innovations change how leaders manage RevOps. Did you know 90% of leaders use AI to increase how quickly they sense and...
