Deciding whether to verticalize or not is a strategic choice that depends on multiple factors unique to your business. However, with companies facing poor retention rates, operational visibility challenges, and disappointing profits, many believe verticalization is a...
Sales territory planning is the foundation of a successful go-to-market strategy. Effective territory planning streamlines sales activities and uses data-driven insights and automation to achieve optimal results. In this guide, we’ll explore five essential strategies...
Do your sales reps complain about being sent to regions with low potential while marketing teams struggle to generate quality leads? If this sounds familiar, you’re facing a disconnect dilemma. A collaboration chasm. A pipeline pothole. There’s nothing funny...
Taking the first step toward more effective go-to-market (GTM) planning is easier than you might think. Whether you’re refining the target audience, optimizing your sales process, or aligning your marketing efforts, starting with a clear plan sets the stage for...
Looking for ways to improve sales and build solid customer relationships? Try listening. In a recent Next Gen Case Studies episode with Devon Jones, Dylan shared his approach to building relationships as a successful sales strategy. However, how he executes this...
