You’ve completed your go-to-market planning for the upcoming year. Customer segmentation is complete, territories are carved, and you’re ready. Not necessarily. There are still ways that you can optimize your Go-to-Market plan. Optimizing your GTM plan is crucial for...
Have your RevOps and sales team lost that lovin’ feeling? For Tyler Morrow, director of corporate sales at Qualtrics, expanding the definition of a “win” is key for keeping your sales team motivated and focused while reinforcing the importance of working together and...
Every sales team wants a fair, competitive compensation plan. But this goal is elusive for the lion’s share of businesses. A whopping 97% of companies report experiencing challenges with their sales compensation plan, ranging from unrealistic expectations among sales...
We know where we’ve been. Now, where are we going? “Homecoming to the Future” was a special event during the Salesforce Firsthand Alliance Summit 2024 that emphasized both reflection and anticipation. It blended Salesforce’s impactful history with...
As the Go-to-Market leader in a relatively new company, Katerina Ostrovsky, a lifelong RevOps practitioner, appreciates the value data brings to strategic and well-coordinated annual planning. “Companies are starting to understand that treating revenue as a science...
