A solid plan is crucial for your go-to-market (GTM) strategy. Proper capacity planning and efficient coverage assignments are key to minimizing disruptions, ensuring project timelines are met, and keeping your team productive. It’s always best to have a plan....
Aligning marketing, sales, and customer success teams to support your buyer or customer journey is a crucial strategy for any business. However, executing this alignment effectively presents significant challenges. In this article, we’ll explore the top five obstacles...
For Saket Kapoor, there are three keys to success in revenue operations: You must be data native, which means you are comfortable navigating a lot of data. Second, you must be a clarity creator, where you can synthesize “so what?” scenarios with key insights. Third,...
We know where we’ve been. Now, where are we going? “Homecoming to the Future” was a special event during the Salesforce Firsthand Alliance Summit 2024 that emphasized both reflection and anticipation. It blended Salesforce’s impactful history with...
As the Go-to-Market leader in a relatively new company, Katerina Ostrovsky, a lifelong RevOps practitioner, appreciates the value data brings to strategic and well-coordinated annual planning. “Companies are starting to understand that treating revenue as a science...
