How strong is your messaging with GTM strategies?
A well-established brand means more than just a logo or name; it represents a company’s identity and values and drives public perceptions and client experiences.
A robust brand, backed by consistent messaging, can individualize a business from its competitors. Such success doesn’t happen by chance; It’s the result of coordinated RevOps strategies that deliver targeted messaging to potential customers at the right time, with the right messaging, and on the right platform.
Looking for something lean and mean that pumps out the green? An integrated plan maximizes assets and refines return on investment by preventing duplication of work and leveraging comprehensive information insights for informed decision-making.
If you need reasons to build consistent messaging with cross-department collaboration to sustain a brand that customers will love, here’s proof that brand focus not only drives immediate marketing success but also supports sustainable, long-term growth and strong brand equity.
- Eighty-one percent of consumers need to trust a brand before they make a purchase. (Source: Customer Data Platform Institute)
- Seventy-one percent of consumers are more likely to buy from a brand they recognize. (Source: Global Banking & Finance Review)
- A Salesforce study confirmed that almost every marketer surveyed (99 percent) believes that personalization has a positive impact on building customer relationships. (Source: Salesforce)
- When comparing the most memorable brands on social media, over half (51 percent) respond to customers. (Source: Sprout Social)
- Brand value comprises more than 20 percent of the market capitalization of the S&P 500. (Source: ignytebrands.com)
- Twenty-three percent of entrepreneurs don’t invest in branding. (Source: Baasbox.com)
The secret to a strong brand begins with better cross-departmental collaboration and maintaining a customer-centric focus with a data-driven methodology that not only drives immediate marketing success but also supports sustainable, long-term growth.
Have questions? Let’s talk about ways the centralized Fullcast platform can help implement streamlined processes that support consistent branding for effective Go-to-Market strategies.
