To stay ahead of the competition, it is crucial for companies to understand and adapt to emerging trends, strategies, and technological advancements that are reshaping the B2B sector. 

Let’s dive into some of the research that pulls back the curtain on the future of B2B. 

• By 2030, the global B2B e-commerce market is projected to reach $57.6 trillion worldwide.
  Source: Grand View Research 

• Thirty-nine percent of B2B marketers prioritize sales as the top metric for content marketing success, 30 percent prioritize web traffic, and 20% prioritize conversion rates.
  Source: HubSpot

• Over 90 percent of B2B sales organizations find omnichannel marketing as effective or more effective post-COVID-19.
  Source: McKinsey

• Seventy-four percent of B2B leaders now consider AI/automation tools crucial for their business strategy.
  Source: HubSpot

• Hybrid B2B sales approaches—including in-person, remote, and e-commerce interactions—can increase revenue by up to 50 percent through better customer engagement.
  Source: McKinsey 

We Can Help

Fullcast, the Go-to-Market Cloud, offers specific software solutions to elevate your B2B initiatives. Whether you’re looking to expand your digital footprint, streamline operations, or leverage AI for growth, we’re here to support your journey. Contact us today to explore how Fullcast can accelerate your success in the evolving world of B2B commerce.

Learn more and schedule a demo here.