How Does AI Impact the GTM Model? 10 Must-Know Statistics

“Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we’ll augment our intelligence.” —Ginni Rometty, Former Executive Chairman at IBM. 

From automating routine tasks to providing deep insights into customer behavior, AI is transforming the Go-to-Market (GTM) model in ways we never imagined. 

These 10 statistics illustrate how RevOps teams are already incorporating new AI functionality into today’s Go-to-Market strategies to create personalized content, predict market trends, and optimize customer engagement. What will AI capabilities bring to tomorrow’s GTM models? 

1. 86% of company founders said using AI has had a positive impact on their company’s GTM strategy. (Source: HubSpot)
2. Marketing teams believe that generative AI will save them at least five hours of work per week. (Source: Salesforce)
3. 71% of corporate founders reported they have an individual or a team on their staff that specializes in the acquisition or utilization of AI in their GTM strategy. (Source: HubSpot)
4. Over 40% of business owners have concerns about becoming overly dependent on technology due to AI use. (Source: Forbes Advisor)
5. 24% of companies use AI tools for predictive analytics that support customer targeting, segmentation, and marketing strategies. (Source: HubSpot)
6. 64% of business owners believe that AI will improve customer relationships. (Source: Forbes Advisor)
7. 23% of companies rely on AI tools to create personalized content recommendation algorithms. (Source: HubSpot)
8. 33% of survey participants are concerned that AI implementation could lead to a reduction in the human workforce. (Source: Forbes Advisor)
9. 77% of consumers are concerned about job loss, too. (Source: Forbes Advisor)
10. Nearly 60% of Salesforce survey respondents think that generative AI outputs are inaccurate. (Source: Salesforce)

“I believe this artificial intelligence is going to be our partner. If we misuse it, it will be a risk. If we use it right, it can be our partner.” —Masayoshi Son, CEO of Softbank

Although teams are using AI technology in different ways, it is no doubt revolutionizing the way businesses approach their GTM plans. How are you using AI?