You’ve completed your go-to-market planning for the upcoming year. Customer segmentation is complete, territories are carved, and you’re good to go. Right? Not necessarily. There are still ways that you can optimize your GTM. GTM optimization involves identifying all...
I am thinking about sales ops policy as I writing this post on my way back from the annual TOPO Summit in San Francisco. Going into the Summit, I was not sure what to expect since I am a bit skeptical about the value received from conferences. TOPO, however, was...
