Fullcast Names Pete Shelton as Chief Revenue Officer to Drive Next Phase of Growth
Former executive at Domo, Simplus and Adobe joins fast-growing revenue operations SaaS platform. Salt Lake City, Utah—Feb. 3, 2024—Fullcast, the leading platform for go-to-market (GTM) operations, today announced the appointment of Pete Shelton as chief revenue...
The “Four Horsemen” of RevOps Mistakes
Feuding teams, overwhelmed leadership, blurry metrics, and downtrodden customers sometimes mean launching Go-to-Market feels more like riding through the apocalypse. When you add the overarching impact of AI, your teams may not know what it hit them. Revenue...
6 Benefits of Making your RevOps Leader Part of the Executive Team
If you want to leverage powerful RevOps, start by granting decision-making power to a revenue operations leader. Hiring a RevOps leader as part of the executive team is a smart move to help fine-tune Go-to-Market operations by bringing focused oversight to all...
GenAI Trends Your Company Can’t Afford to Miss
Does it feel like AI is virtually everywhere? That’s probably because it is. Although the fear of GenAI rallying a zombie army to take over the world hasn’t really panned out since ChatGPT launched in 2023, there’s no mistaking its presence in almost every part of...
