Marketers periodically latch onto a new buzzword and use it so inconsistently that the term loses meaning in the minds of the target audience. The latest example of this phenomenon is the term “RevOps,” which is soaring to stratospheric levels of hype....
Corporate planning tools and strategic planning software, such as Anaplan, enable large enterprises to integrate and analyze data from across the organization in a unified platform which in turn enables them to make better strategic business decisions. Originally...
Market-Driven GTM Planning Overview Introduction [00:04] What does it mean to build a market-driven revenue plan? [01:21] Is there a trick to balancing annual planning vs continuous planning? [04:47] What are your thoughts on whether we need to rethink classic...
Start-ups are well known for moving quickly, but as enterprises grow, they need to develop organizational structures and repeatable processes. The centralization and structure that enable large enterprises to coordinate large numbers of individuals and teams can also...
A GTM Roadmap for Multiple Products Overview: Introductions [00:05] How can multiple products affect GTM? And what do we mean by multiple products? [01:45] When is the point where it makes sense to think of GTM for different products separately? [07:31] What...
