The Evolution of Sales Forecasting: From Spreadsheets to the AI
Despite access to more data than ever, sales forecasting is getting worse, not better. A recent Forbes report found that 67% of sales operations leaders agree that creating accurate forecasts is harder today than it was just three years ago. This growing uncertainty...
Fullcast Acquires Ebsta to Deliver Unrivaled Revenue Intelligence and Go-to-Market Execution
This strategic combination creates a powerhouse in the sales technology landscape, offering an end-to-end solution for revenue teams to plan, execute and optimize their GTM strategies with unparalleled data-driven insights. SALT LAKE CITY, Utah—August 28,...
Fullcast Acquires Atrium
This acquisition brings together two industry leaders to create a comprehensive, AI-powered product suite that manages the entire revenue lifecycle, from planning and territory management to sales coaching and commission payment. SALT LAKE CITY, Utah—August 27,...
Fullcast Announces GTM Live
Annual conference brings GTM stars together in the heart of Silicon Slopes. Salt Lake City, Utah—July 8, 2025—Fullcast, the AI-powered sales performance management platform, is proud to announce GTM Live, an exclusive one-day event on August 28 designed to help GTM...
