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Fireside Chat: Market-Driven GTM Planning

Fireside Chat: Market-Driven GTM Planning

Market-Driven GTM Planning ‍ Overview Introduction [00:04] What does it mean to build a market-driven revenue plan? [01:21] Is there a trick to balancing annual planning vs continuous planning? [04:47] What are your thoughts on whether we need to rethink classic...
Fireside Chat: A GTM Roadmap for Multiple Products

Fireside Chat: A GTM Roadmap for Multiple Products

A GTM Roadmap for Multiple Products ‍ Overview: Introductions [00:05]  How can multiple products affect GTM? And what do we mean by multiple products? [01:45]  When is the point where it makes sense to think of GTM for different products separately? [07:31] What...
Recession-Proof Your GTM and Territory Plans

Recession-Proof Your GTM and Territory Plans

The world economy is headed into a recession. Or not. One thing is certain – as a sales or revenue operations organization leader, you must be prepared for any and every possibility. A Bain & Company survey found that even though a strong economy stimulates...