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What is RevOps?

What is RevOps?

Marketers periodically latch onto a new buzzword and use it so inconsistently that the term loses meaning in the minds of the target audience. The latest example of this phenomenon is the term “RevOps,” which is soaring to stratospheric levels of hype....
Fireside Chat: Market-Driven GTM Planning

Fireside Chat: Market-Driven GTM Planning

Market-Driven GTM Planning ā€ Overview Introduction [00:04] What does it mean to build a market-driven revenue plan? [01:21] Is there a trick to balancing annual planning vs continuous planning? [04:47] What are your thoughts on whether we need to rethink classic...
Fireside Chat: A GTM Roadmap for Multiple Products

Fireside Chat: A GTM Roadmap for Multiple Products

A GTM Roadmap for Multiple Products ā€ Overview: Introductions [00:05]Ā  How can multiple products affect GTM? And what do we mean by multiple products? [01:45]Ā  When is the point where it makes sense to think of GTM for different products separately? [07:31] What...
Recession-Proof Your GTM and Territory Plans

Recession-Proof Your GTM and Territory Plans

The world economy is headed into a recession. Or not. One thing is certain – as a sales or revenue operations organization leader, you must be prepared for any and every possibility. A Bain & CompanyĀ surveyĀ found that even though a strong economy stimulates...