The Three Stages of GTM Automation

The Three Stages of GTM Automation

You’re ahead of the game if you’ve developed policies to execute your GTM strategy.  Policies are the rules of engagement for your plan that enables your team to execute with agility, accuracy, and predictability.  For example, when a territory changes mid-year, how...
Advanced Sales Territory Mapping with Fullcast

Advanced Sales Territory Mapping with Fullcast

One of the most common territory segmentation strategies is based on geography.  Especially when your go-to-market (GTM) model requires in-person selling or live demonstrations, sales territory mapping is an essential capability.  There are numerous sales territory...