Do the following scenarios sound familiar? Marketing campaigns promote features that the sales teams are not aware of or don’t emphasize in their pitches. Sales disregards leads that marketing has deemed valuable because they don’t align with their current strategy....
It’s been six months since your sales kickoff. So? How’s it going? When vague projections from earlier in the year now conflict with accurate data and sales have gone through a team transformation, it’s time to face some facts: You need a new plan. Fortunately,...
Scenarios empowers Go-to-Market teams to align strategy and execution. SALT LAKE CITY, UT—June 4, 2024—Fullcast, a leading software and strategy platform for Go-to-Market teams, is excited to announce the launch of its latest product, Scenarios, which allows...
Let’s say you want to open a lemonade stand. Before setting it up, you should know how many people might buy lemonade from you. Focusing on market size would help. Market sizing is the practice of gauging the size of your company’s potential customer pool. For a...
Who needs automated sales planning tools? Well, according to studies, you do. Ninety-one percent of marketers say marketing automation helps them achieve their objectives. From crunching numbers to spotting trends, automated sales tools provide the secret sauce...
What time of year is it? Here’s a clue: The conference room is adorned with motivational banners, and everyone’s favorite part—the company swag—is piled as high as the mounds of buffalo chicken wings on the neighboring table. It’s the sales kick-off (SKO) season! But...
