AI for GTM Isn’t About Automation. It’s About Control.
Will Spendlove, VP of Product and Solutions Marketing at Alteryx, knew a major shift was underway when he saw an entire London tube station taken over by ads for an AI sales assistant. This real-world signal highlights a polarized debate raging online: Is the SDR role...
Your RevOps Is Showing: How Internal Chaos is Costing You Customers
Last year, a startling 78% of sellers missed their quota. This is more than just a “sales problem.” It’s a critical symptom of a broken Go-to-Market (GTM) engine. In response, many leaders buy more tools, only to find the friction from lead disputes, dirty data,...
Sales and Marketing Alignment with Justin Rishidi
The battle between sales and marketing is a constant in many businesses. Marketing generates leads, only for sales to claim they are unqualified. In turn, marketing accuses sales of not following up on perfectly good opportunities. This classic conflict is a frequent...
Marketing Operations Strategy with Mike Rizzo
For many CEOs, the marketing department operates like a magic box. Investments go in, but the connection between creative campaigns and actual revenue remains frustratingly unclear. This disconnect not only undervalues marketing’s true potential but also hinders...
