From Generic to Genius: The Shift to Personalized Sales Quotas
Did your new hire just get assigned a quota of $450,000 within their first 30 days? Get real! One of the challenges for today’s go-to-market is setting quotas that balance ambition with realistic sales targets. It’s a timely endeavor. A recent report found that 91...
How To Infuse Automation and AI Into Territory Planning
Automation and AI are revolutionizing how businesses get work done. By 2030, AI is estimated to contribute as much as $16 trillion to the global economy – more than the output of China and India combined, according to PwC industry research. But implementing automation...
Kristen Sweeney: Turn Freelance Writing Into a Thriving Agency
Meet Kristen Sweeney, the latest guest on Go To Market with Dr. Amy Cook. Kristen’s path to becoming a sought-after expert in content and thought leadership wasn’t a straight line. Instead, it was a winding, organic journey fueled by curiosity, creativity, and grit....
4 Ways Spreadsheets Are Killing Your Sales Strategy
It’s the start of Q2, and the sales leadership team is gathered in a Zoom call, staring at a bloated spreadsheet. One manager points out that her rep’s territory doesn’t include the new accounts that were just added last month. Another leader chimes in that the total...
