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Sales Performance Benchmarking with Guy Rubin

Sales Performance Benchmarking with Guy Rubin

The performance gap between top-performing sellers and everyone else has widened to a staggering 10x. Despite a flood of new technology and strategies, less than a quarter of sellers consistently hit quota. This isn’t a temporary slump; it’s a systemic...
What Is an AI-Native GTM System?

What Is an AI-Native GTM System?

McKinsey estimates generative AI could unlockย $4.4 trillionย in annual value. That scale affects how every team runs, including revenue. Yet many revenue teams do not feel the impact. They juggle disconnected tools and manual work, and layering more AI point solutions...
SOC 2 Type 2: Turn Compliance into a Trusted GTM Asset

SOC 2 Type 2: Turn Compliance into a Trusted GTM Asset

The average global cost of a data breach isย USD 4.48 million, which turns vendor selection from a routine task into a high-stakes decision. One weak link in your stack can pull your entire Go-to-Market team into incident calls, missed targets, and churn. This is where...