How One Founder Turned a Health Crisis Into a Beverage Brand

How One Founder Turned a Health Crisis Into a Beverage Brand

After a decade of failed acid reflux treatments, JP Francia discovered the counterintuitive science behind apple cider vinegar benefits, and turned a kitchen remedy into Life Cider, a functional beverage brand in over 1,200 Walmarts. From NFL investor-advocates to rapid rebranding after BevNet feedback, his story is a blueprint for building a mission-driven brand grounded in authentic product-market fit.