Because acquiring a new customer is four to five times more expensive than retaining a current one, the importance of customer success (CS) has never been more important. To support the scalability of the CS function, there are now a plethora of CS tools that help...
With changes on the financial, industrial, and political fronts, the territory plan that made sense in January may be different in May. Research found that 78 percent of business professionals credit AI-supported automation for helping them pull insights from data...
Let’s say you want to open a lemonade stand. Before setting it up, you should know how many people might buy lemonade from you. Focusing on market size would help. Market sizing is the practice of gauging the size of your company’s potential customer pool. For a...
We’re thrilled to share that Fullcast has garnered significant accolades in the Spring 2024 G2 reports, reinforcing our position as a leader in go-to-market planning and execution software and strategy. G2 is the world’s largest and most trusted software marketplace....
It’s true, people. Go-to-market (GTM) is evolving faster than we can keep up. On April 11, marketing, sales, and customer success teams from all over gathered in Salt Lake City for the GTM Partners Roadshow to talk about ways companies can pick up the pace by adopting...
Fullcast was thrilled to be part of the first annual Silicon Slopes Marketing Summit, presented by the University of Utah Executive Education program through the David Eccles School of Business. This sold-out event was held April 10-11 on the beautiful University of...
