If you work in Marketing Technology, chances are you’ve come across the MarTech Map graphic at some point in your career. You know the one – the graphic that depicts the entire marketing technology landscape filled with so many logos that they are impossible to even...
Making the decision to go off on your own to build your own business is a daunting one. Social media would make you think that it’s all the rage right now to find small businesses, buy them, and then sit back and let the passive income roll in. But while there may be...
There are some teams called Revenue Operations, but when you pull the curtain just a little bit, it’s really just Sales Operations in disguise, maybe with some added responsibilities to other internal stakeholders. Revenue Operations is often viewed as the silver...
The role of the General Manager is one that’s always been intriguing to me, but I’ve had a hard time wrapping my arms around it. Until now. And on this episode, we’re joined by Kathleen Schindler, GM of Ascender, a new platform and community by Force...
It’s really tricky at an early stage company to know whether that new thing you’re building, that new process, that new report, that new piece of infrastructure is “good enough.” Should you just solve the immediate problem or do you need a solution that can withstand...
