4 Things We Get Wrong about Customer Success Strategies

4 Things We Get Wrong about Customer Success Strategies

Let’s face it: Building loyal customers is great for business. By maintaining engaging customer relationships and responding to clients’ needs, your company’s success doesn’t have to rely solely on acquiring new customers for growth.  Instead of spending thousands on...
How Safe Is Your Company’s Data? 5 Questions to Ask

How Safe Is Your Company’s Data? 5 Questions to Ask

The AT&T data breach is the most recent reminder of how vulnerabilities can compromise the integrity of our personal and corporate data. As we become more interconnected, reliable data security has never been such an urgent need. A recent poll estimates that one...
From Barbecue to Boardroom: The Importance of Scenario Planning

From Barbecue to Boardroom: The Importance of Scenario Planning

Imagine you’re hosting a big outdoor barbecue, and the weather forecast is all over the place. With so many unknowns, you must be prepared for any outcome by creating a few different plans.  What would happen if you didn’t do any planning for potential outcomes? The...
Stop the Blame Game among Sales and Marketing 

Stop the Blame Game among Sales and Marketing 

Do the following scenarios sound familiar?  Marketing campaigns promote features that the sales teams are not aware of or don’t emphasize in their pitches.  Sales disregards leads that marketing has deemed valuable because they don’t align with their current strategy....