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AI-Powered RevOps by Amy Osmond Cook

In this podcast, Amy Osmond Cook, co-founder and CMO of Fullcast, discusses how AI is revolutionizing revenue operations (RevOps) by streamlining territory planning and execution. Alongside Selena, an Enterprise Go-to-Market Strategist, they dive into how Fullcast’s AI-powered platform solves common challenges in sales and territory management.

  • [00:49] Amy discusses the importance of empathy in go-to-market strategy and how Full Cast helps solve revenue-related challenges.
  • [02:30] Key statistics: 91% of organizations missed their quota last year, with 58% of sales reps failing to meet their goals, and 35% leaving.
  • [03:46] Introduction of Full Cast’s CTO, Bala, who automated Salesforce’s planning and built Full Cast to solve planning inefficiencies.
  • [09:03] AI-driven tools ensure territories remain balanced and equitable, even with changes in data, headcount, or product lines.
  • [20:02] Fullcast syncs automatically with Salesforce, maintaining real-time updates, a unique advantage over traditional tools.
  • [27:12] Upcoming features, including self-learning AI for easier platform adoption.
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FULLCAST

Fullcast was built for RevOps leaders by RevOps leaders with a goal of bringing together all of the moving pieces of our clients’ sales go-to-market strategies and automating their execution.