MEET YOUR REVOPS MANAGEMENT SOLUTION
Fullcast was built for RevOps leaders by RevOps leaders to bring together all of the moving pieces of our clients’ sales go-to-market strategies and automate their execution.
Our Story
Fullcast is the best sales planning and performance management software on the market. Bala Balabaskaran and Dharmesh Singh, the original founders of Fullcast, began their journey in RevOps at Salesforce. There, they spearheaded efforts to automate planning and operations, leading to Salesforce tripling its ARR and expanding its sales team threefold, while achieving the most accurate forecasting in the company’s history.
Bala was frustrated with the limitations of finance-driven platforms that didn’t serve the true needs of the RevOps community. After doing annual planning with 1,500 spreadsheets, a team of 100, and six months of work, he threw his hands in the air and said, “There must be a better way.” As it turned out, he had to build that better way himself. That was the beginning of Fullcast.
Angel investors Ryan Westwood, Lance Evanson, and Isaac Westwood recognized the potential of this groundbreaking platform and eventually joined forces with Bala, acquiring Fullcast after two years of collaboration.
Fullcast, the Go-to-Market Cloud, is a platform designed by RevOps leaders for RevOps leaders. Finally, a solution exists where RevOps is no longer an afterthought—it’s the focus.
Today Fullcast is revolutionizing the Go-to-Market landscape, empowering sales teams to thrive and grow with the support of an AI-enabled, streamlined, RevOps-first platform.
Our Mission
Fullcast’s mission is to build the Go-to-Market Cloud. We exist to remove revenue pain and provide software and strategy for go-to-market teams.
Go-to-Market Platform
Fullcast is the only platform that seamlessly connects your sales GTM planning activities with your tactical sales operations by allowing you to continuously plan your strategy and deploy changes at any time.
Capacity Planning
Territory Design
Build living, breathing territory, quota, and capacity plans without spreadsheets. Easily keep plans up to date through any assignment or strategy changes without hours of manual effort.
Quota Deployment
Lead Routing
Fullcast’s territory-based routing software that ensures leads, accounts, cases, and more are seamlessly aligned with your Go-to-Market plan, optimizing every stage of your sales process.
Quota Deployment
Lead Routing
Fullcast’s territory-based routing software that ensures leads, accounts, cases, and more are seamlessly aligned with your Go-to-Market plan, optimizing every stage of your sales process.
AI – MarTech Integrations
Align marketing and sales efforts across the entire buyer’s journey by leveraging the power of Generative AI for unification that boosts productivity, collaboration, and performance for innovative solutions that convert, engage, and delight your customers like never before.
AI – Copilot for RevOps
AI – SmartPlan
SmartPlan enables RevOps teams to conduct complex territory planning using multiple metrics and KPIs—without the use of a single spreadsheet—in as little as 30 minutes.
Introducing Your Fullcast Leadership Team.
Our leadership team is here to ensure an optimal experience for your RevOps team, starting from your very first day using the Fullcast platform.
Ryan Westwood
CEO
Amy Cook
CMO
Bala Balabaskaran
Chief Technology Officer
Isaac Westwood
COO
Aubrey Donnelly
Chief of Staff
Lance Evanson
CCO
Tim Huss
CFO
Brittany Davies
Head of People and Culture
James Platt
General Counsel
Software and Services for Go-to-Market Teams
Fullcast enables users to manage every aspect of their go-to-market strategy and connects each moving part of the sales cycle to a single source of truth.
The Dynamic Partnership of Sales and RevOps
Bipartisan, shmartisan! We’ve got your unity right here! For those who believe that the Sales and RevOps teams are destined to forever be at odds, the latest episode of Go to Market with Dr. Amy Cook is for you. Andrew Conley, GTM leader and advisor, teamed up...
4 Ways To Put Your Customers at the Center of Territory Planning
It’s never bad for businesses to invest in understanding who their customers are. Companies that excel at creating personalized experiences for customers generate 40% more revenue than those that are just average, according to industry research by McKinsey &...
Prasad Varahabhatla: Mastering RevOps From Data Integrity to Personal Growth
What is the mindset of a successful RevOps leader? According to Prasad Varahabhatla, leaders should focus on what they can control.
Mari Manglaras: Mastering RevOps Before It Was RevOps
Mari Manglaras didn’t plan to develop her career around revenue operations. As a data engineer, her world revolved around analytics. But when a sudden economic downturn impacted her industry, Mari discovered her superpower was inside sales. “I got a job as a...
Silicon Slopes Announces the Launch of the Silicon Slopes Health Advisory Board
Silicon Slopes unveils the launch of its new Health Advisory Board, aimed at improving healthcare innovation in the tech community.
Steve Settle: Grand Slam RevOps Begins With Team Alignment
Is your GTM buried under unforced errors? Are your sales processes hitting flyouts before they even safely reach first base? Are account executives striking out on unclear leads and confusing campaigns? For Steve Settle, Senior Director of Revenue Operations at...
Why RevOps Leaders Are Essential in the Executive Suite
A typical day in the boardroom hosts various interests and perspectives, each influenced by departmental objectives and individual goals. A common scenario that can occur is outlined below: The head of marketing wants to increase brand visibility by launching a...
4 Territory Planning Strategies to Avoid The Sales Ops Mindset
When businesses decide to move from a sales ops mindset to a revenue operations mindset, it’s because they recognize that their revenue strategy is fundamentally flawed. Perhaps the sales team is making consequential decisions without coordinating with marketing...
GTM Podcast: Oscar Armas-Luy: Turn Forecasting Odds in Your Favor
Great RevOps people know best practices. Extraordinary RevOps people know best practices and the ones to ignore in their particular context.
Mastering Your Tech Stack: Why Is It Important to Reduce Technical Debt?
Learn why reducing technical debt is crucial for maintaining software quality and ensuring long-term project success.