What’s the catch phrase for 2025? “Show me the money!”
As the pace for Go-to-Market quickens to match heightened customer demands, companies need to find strategic revenue opportunities—and fast!
For almost half of today’s leading companies, the key isn’t how much sales teams reach out for sales ops–it’s more about how seamless the company functions from within. Team alignment is the key for effective revenue operations.
When your teams are aligned, everyone is on the same page, sharing goals, strategies, and data. This not only eliminates silos and reduces friction but also drives efficiency and boosts overall performance.
“I recognize how important it is for the teams to work together well. It is a significant improvement, not just in working within the company, but for the customer experience,” Steve Settle, senior director of revenue operations at Customer.io, said in a recent interview. “And so that’s why I’m so passionate about it, and feel that when it’s going well, it makes a big difference for your prospects and customers.”
With everyone rowing in the same direction, you’re better equipped to deliver exceptional customer experiences, streamline processes, and ultimately, achieve your revenue goals. In the dynamic landscape of RevOps, team alignment isn’t just a nice-to-have; it’s a game-changer.
Here’s proof:
Six Reasons Team Alignment Should Be Part of Your RevOps Strategy
- Businesses with strong sales and marketing alignment successfully drive 208% more revenue as a result of their marketing efforts (Source: LinkedIn Research).
- 98% of teams surveyed say alignment is critical to business success (Source: Act-On Sales & Marketing Alignment Survey).
- 56% of aligned companies meet their revenue goals (Source: Act-On Sales & Marketing Alignment Survey).
- Aligned marketing and sales teams leads to 36% higher customer retention. (Source: ZoomInfo).
- A lack of coordination among sales and marketing teams results in an estimated $1 trillion dollars a year in lost revenue. (Source: LinkedIn).
- Organizations that align departments save 30% on their customer acquisition cost (Source: Slideshare.net).
Have more questions on ways to better align your teams? We can help!
