From Plans to Revenue: How RevOps Drives the Behaviors Needed to Hit Targets

As the Go-to-Market leader in a relatively new company, Katerina Ostrovsky, a lifelong RevOps practitioner, appreciates the value data brings to strategic and well-coordinated annual planning.

“Companies are starting to understand that treating revenue as a science and process engineering every facet of sales, marketing, and customer success, while layering in the art of the customer’s voice, leads to impactful results,” Katerina emphasizes.

In this episode of Go to Market with Dr. Amy Cook, Katerina explains RevOps drives strategic clarity, alignment, and the actionable changes needed across stakeholders to meet ambitious revenue goals, why the concept of timing is so often underestimated and misunderstood as a powerful GTM tool, and how data-led conversations create an indispensable formula for better annual planning.