“Move fast and don’t break things.”
Jared Barol
Jared Barol
VP GTM Strategy & Operations
Salesforce
Amy Cook
CMO
Fullcast
Jared Barol, a successful entrepreneur, revenue operations leader, and Go-to-Market expert.
Ironically, “breaking things” is how he got his start on the RevOps practices and business transformation journey, and he explains the lessons he’s learned from those experiences in this episode of the Go To Market podcast with Dr. Amy Cook.
Amy sat down with Jared to discuss their shared enthusiasm for RevOps frameworks, how using a maturity model provides vital insight to protect your business’s core, and how chasing the enterprise sales deal can break down your startup.
FULLCAST
Compensation and Retention: The RevOps Strategy to Keep Your Top Performers
Keeping top talent is not just an HR topic. It directly impacts revenue. In fact, 87% of HR...
A Guide to Capacity Planning for Marketing-Sourced Pipeline
This guide delivers a 5-step framework to mathematically link marketing-sourced pipeline to sales capacity, so you can right-size headcount, model what-if scenarios, and turn disconnected planning into a unified revenue engine.
RevOps Leader Executive Trust: Translating Data into C-Suite Confidence
This playbook shows RevOps leaders how to close the credibility gap by translating operational metrics into financial outcomes, building one reconciled revenue dataset, and delivering insight-driven narratives that move you from reporting data to driving strategy.
The Modern CRO AI Adoption Strategy
This guide delivers a four-step framework for building a CRO AI adoption strategy, from auditing your GTM process and setting measurable KPIs to running a focused pilot that turns conversion rate optimization into predictable pipeline growth.
AI Forecasting vs. Human Forecasting: A Data-Backed Guide for Revenue Leaders
If your forecast slips in the final weeks of the quarter, you are not dealing with a surprise....
Brand Archetypes Marketing: The RevOps Guide to a Unified GTM Strategy
Many organizations still treat brand strategy as a purely creative exercise. They leave it to...
How to Combine Territory Coverage and Capacity Models
Most revenue leaders treat territory design and capacity planning as separate exercises. They...
The 4 RevOps Leadership Styles: Which Archetype Drives Revenue Growth?
RevOps leaders are now expected to deliver measurable impact across the entire go-to-market...
The RevOps Leader’s 30-Day Playbook for a High-ROI AI Pilot
A recent report suggests that 95% of generative AI pilots at companies fail to deliver...
How to Pilot Your First GTM Motion with an Autonomous AI Agent
Pipeline targets are up, headcount is flat, and reps are buried in admin. Autonomous GTM agents...
