Does it feel like AI is virtually everywhere? That’s probably because it is.
Although the fear of GenAI rallying a zombie army to take over the world hasn’t really panned out since ChatGPT launched in 2023, there’s no mistaking its presence in almost every part of business operations across every major industry.
Last week, Dreamforce ’24 highlighted the meteoric rise of GenAI in the workplace, with Salesforce introducing AI-backed innovations and applications that will define the future of sales.
Salesforce research illustrates why understanding the rapidly changing Go-to-Market landscape means that companies need automation and AI to leverage cost-effective, efficient, and personalized capabilities.
62% of IT organizations struggle to meet business demands. (Source: Salesforce)
74% of IT leaders expect further increased demand over the coming 18 months. (Source: Salesforce)
Who are the top users of GenAI?
- 73% of the Indian population uses GenAI.
- 49% of the Australian population uses it.
- 45% of the US population uses GenAI.
75% of people using generative AI want to automate work tasks and use GenAI for communications. (Source: Salesforce)
86% of IT leaders expect generative AI to soon play a prominent role in their organizations. (Source: Salesforce)
67% of IT leaders have prioritized generative AI for their businesses within the next 18 months. (Source: Salesforce)
33% said that generative AI is a top priority. (Source: Salesforce)
Today’s business trends need technology that aligns teams with real-time data and coordinated strategies. By leveraging AI to streamline data analysis, automate routine tasks, and provide actionable insights, these innovations empower RevOps teams to work smarter and more effectively.
Dreamforce ’24 highlighted how these advancements are revolutionizing sales, marketing, product, finance, and customer success. Aligning GenAI with RevOps will be crucial in fostering a more agile, efficient, and customer-centric approach to building revenue.
