We are delighted to welcome Mitch Macfarlane as vice president of customer experience. In this position, Mitch will focus on refining customer interactions by optimizing the implementation of Fullcast’s solutions and ensuring that clients derive maximum value from Fullcast’s Go-to-market solutions. This includes capacity planning, territory management, lead routing and more.
Macfarlane brings to Fullcast a rich customer experience and operational leadership background, which is marked by a successful career spanning over two decades.
Before joining Fullcast, Macfarlane served as chief operating officer at Pathify and Artemis Health, where he was instrumental in scaling operations and driving growth.
At Instructure, he held several leadership roles, including chief operating officer, overseeing product development, engineering, marketing and customer success. During his tenure, he played a crucial role in transforming the company from a startup to a public entity, growing revenue from under $1 million to $250 million.
“We are delighted to welcome Mitch to the Fullcast team,” said Lance Evanson, Fullcast’s CCO. His extensive experience and proven track record in customer success and operational leadership will be invaluable as we continue to scale and innovate. Mitch’s expertise will be instrumental in driving our mission to provide exceptional Go-to-Market solutions and support to our clients.”
Mitch’s professional journey began in software engineering, where he became interested in creating impactful technology. This enthusiasm led him to project management and eventually to client-facing roles, where he found his true calling in enhancing customer success. His dedication and passion for technology and customer success are truly inspiring.
“I am genuinely excited to join Fullcast at this pivotal moment,” said Macfarlane. “My career has been dedicated to merging technology with exceptional customer experiences, and Fullcast’s vision aligns perfectly with my passion. I look forward to contributing to the company’s growth and further enhancing the value we deliver to our clients.”
Macfarlane’s unique blend of experience in technology, operations and customer success makes him an ideal fit for leading Fullcast’s customer experience initiatives.
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